At Vinitaly we presented the rebranding for the Valpolicella Superiore Nicalò, one of the key wines in the Tedeschi production, which will now be fresher and more coherent with the winery’s new identity and better able to express the personality of the territory as well as that of its grapes while enhancing its distinctive character and exalting its personality.
Through words and images the Tedeschi rebranding tells the story of a deep evolution that speaks to the mission that has guided the winery since 1630: study, protect, and interpret Valpolicella, preserving the living bond with its roots while projecting it into the future.
