Tedeschi will be in Paris for Wine Paris & Vinexpo Paris (Pavillion 2.1, Stand D158), a showcase that has become increasingly more important for the world of wine. Tedeschi will present a selection of wines that will best recount the stylistic evolution and profound connection the winery has with the Valpolicella territory.
Participation at Wine Paris will be an occasion for the winery to continue to share with an international audience the story of the winery’s recent rebranding, which has involved the development of a more well-defined and contemporary brand that works in synergy with the winery’s historic enological identity. The new positioning, which is summarized by the claim “Dedicated to Knowledge,” interprets wine as an expression of understanding along with a continuous dialogue between experience, research, and territory, all of which translates into a visual language that is elegant, coherent, and recognizable in international markets.
“Wine Paris & Vinexpo Paris is becoming an essential showcase where we can share with an international audience the profound bond that we have with Valpolicella and the path for renewal that we are carrying forward,” explains Sabrina Tedeschi, who runs the winery together with her siblings Antonietta and Riccardo. “The new positioning stems from a desire to crystallize who we are today, namely, a family who for generations works rigorously and with sensitivity and vision to interpret our territory. From the great Amarone to our most recent projects such as GA.RY, each time a wine is tasted, it tells the story of an evolving identity that is faithful to its own roots but still able to speak in a contemporary language.”
During this same period, Tedeschi will also participate in the fourth edition of the Vins du Monde, an event organized by the importer of the same name, and which will be held on the rooftop location, Le Perchoir Porte de Versailles, the 9th of February.